You may also wish to send guests a Happy New Year greeting instead of one for the holidays. You’ll want to plan ahead and make sure you get the message out with plenty of notice. Perhaps you are hosting a New Year’s Eve party or are offering a special package for the evening. The most successful email strategies will have both.Įmail campaigns centering around a New Year’s Eve message can run the gamut. It can also be a simple note wishing you seasons. It can instead be an announcement highlighting the different events and/or activities you have planned throughout the season. Unlike Black Friday and Cyber Monday, your Christmas message doesn’t have to be a big, aggressive sale. Make sure to exclude them from any conflicting mass campaigns.
Personalize the message as much as possible so it feels exclusive to them. Identify your top guests either by total stays, total nights or total spend and send a special offer just to them. Use your social media and online advertising resources the week before Black Friday to help get the word out. Leverage your social media and PPC channels. A sale extension offer can earn a few more hours or days of sales.ĭeals should help drive bookings during periods of low demand, or help build your base of business over higher demand periods so that you can later demand higher rates. Similar to your Black Friday ad, get sales right now. Use strong calls to action to get sales immediately. Reveal your Black Friday or Cyber Monday offer and remind folks that the sale will start soon. If you have time, have a landing page ready. Send an anticipation email, letting folks know that your Black Friday or Cyber Monday sale is coming. Here’s how a holiday email series might look: Otherwise, you might get lost in the shuffle of holiday communications from other brands.
Send email fearlessly to your database of past guests. Shoppers are looking for value and are inundated with other offers on Black Friday and Cyber Monday so this is the time to be aggressive with the depth of your offer and the frequency of send. Once exclusive to the US market, Black Friday and Cyber Monday are now global phenomenons and the perfect excuse to email your database, no matter where your property is located. Hotel Email Marketing for Black Friday and Cyber Monday If done right the holidays can be the gift that keeps on giving by increasing recipient engagement, strengthening relationships with guests and driving revenue over low demand periods. The holidays are once again upon us and that means plenty of opportunities to promote your hotel with compelling offers and promotions.
0 kommentar(er)
